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In the dating market, both online dating sites are adding mobile web versions and applications to phones.
Some sites are offered as mobile only for Phones and Pads, with no access to web versions.
Today January 3 is also set to be the UK’s busiest ever day for online dating, according to Match.com, with dating app users scrolling through an average of 43 profiles and message 22 people on their first day back in the office.
If one of your resolutions is to fall in love this year, statistics say you’ll have a better chance by getting yourself online with the rest of the capital’s young, social and connected singles - as an estimated one in five relationships are now forged on dating apps.
This is already a significant increase from 2011 (6.3 million).
This increase is allegedly caused by Mobile Dating due to current social dating services like Tinder or Badoo, which allow people to quickly make new contacts on the go.
They can then search for other IDs online or by calling a certain phone number dictated by the service.
The criteria include age, gender and sexual preference.
It wasn't until the i Phone arrived in 2007 that mobile dating took off.
2010 was the year mobile dating becoming mainstream.
In 2012 mobile dating is now overtaking online dating.
Usually these sites are free to use but standard text messaging fees may still apply as well as a small fee the dating service charges per message.
Mobile dating websites, in order to increase the opportunities for meeting, focus attention on users that share the same social network and proximity.